With the surge of public networking in promotion, I thought it would employed to discuss some techniques to use for a college/university.
-keep the discussion going and create sure the material is relevant/current... be sure to interact with the people you are trying to attract
-recreate the interest for your product regularly, hold bi-weekly conversations on higher education community sites (college private, etc..) etc..
-measure your ROI on websites, present click through rates on ads are right around .08.....
-assign and use outsourcing for material creation
-constantly think about the viewers you are trying to go after, confirm traffic with potential providers, create sure your census are in place
-do not depend completely on public networking to market your gadget or else the product will deteriorate, create sure to use other conventional popular means as well!